Digital marketing healthcare trends 2019

No doubt the future of healthcare is moving towards digital and technology to help more people free from health related problems faster and better healthcare solutions in this planet.Gone are the days only traditional methods of healthcare marketing was dominated,But last two decades the total game of healthcare marketing strategy has changed very quickly and outpacing any other mediums of marketing.The point comes to how the latest trends of digital marketing healthcare is helping hospitals and clinics,doctors reach potential customers,patients to improve their health and wellness using latest advances in healthcare technology.

First let’s understand what’s are the key trends for digital marketing healthcare in 2019?

Conversational Content Writing For HealthCare Industry:

I have personally seen many websites of hospitals and clinics,they don’t have even Blog section.Even if blog section available not find any content inside it.Whether you are into healthcare sector or other industry,to succeed in online marketing,you have to educate your target audience with symptoms,problems,solutions,healthcare products,so they can get value from you and trust your brand.Consistent content writing and conversational content copy will help hospitals,clinics build awareness of the brand and your audience may think about your brand as one of their choice to consider.Pictures,videos of doctors along with patients should post in the content,so the online audience will understand what health problem is being solved and how it is solved and ratings,reviews of doctor can be shown instantly.HunterTech is top healthcare digital marketing agency in Bangalore and San francisco which helps with digital marketing for hospitals and clinics.

Using Youtube Videos For Healthcare Digital Marketing

Video is now on top of every marketing funnel.Why because all internet users are now on either social media or watching videos on youtube through web or mobile.More than 80% of internet traffic is watching youtube videos daily basis or other short form videos,sharing to their friends and families.How many videos are you publishing on weekly basis? Or monthly basis?If you are not using youtube videos as one of the top channel for healthcare digital marketing,then you are losing patients or online audience in a big way.Startnow immediately and build youtube videos,patient testimonials,doctor recommendations or doctor educate target audience either by showing latest medical technology etc.Need help with video creation or youtube SEO? Then talk to us now.

Personalised Digital Healthcare Marketing to Online Audience

Gone are the days one size fits all marketing strategy.Your hospital or clinic need to adapt latest trends in Digital Healthcare Marketing like personalisation.When you send an email or message to a existing patient or a prospect,it doesn’t mean it suits all of your audience.So you need to have data and analytics in place to send personalised messages or emails to educate,retain your existing patients or online users.Some patients may have dental issue,some may have skin problems,but your message or offer should be very specific to the target audience otherwise they won’t listen or connect to your message.So make sure you have fresh data and google analytics or other to learn more about your existing patients or learn about new prospects trends through data.Data is the new oil or electricity,Your healthcare organisation should start using it and help the humanity live better and predict what help they need for good health and well being.

Healthcare Email marketing

Many customers,marketers think Email is dead.But actually its not.In Fact is one of the long and strong contestant in overall Digital Healthcare Marketing funnels.Everyday people checks email even though they are on social media like facebook or whatsapp.The email you sent lands at the existing patients or new patient inbox,means the shelf life is more and it lives inside unless they delete.The open rates of email is still higher side and more than 40% email open rates we see,which is very good.So build a good email list of your existing contacts and keep adding to that list of new prospects,online users who show interest to your healthcare products or services.Start sending emails using Mailchimp or sendgrid or your own email platforms.Don’t believe statements like email is dead etc.Many corporates,banks,retailers like amazon,flipkart etc are still using email platforms and spending very big budgets. you may like this trends.

Conversational Chatbots For Healthcare Industry

New kid on the block,But seeing very grand success.Chatbots are another emerging top marketing channel to keep an eye for sure.It increases conversions by 30% or more.When a patient or a user lands on a website which has live chatbot integrated has higher conversions than a static website with outdated content.The patient get instant answers like problems,solutions,to book an appointment etc.The manual or tedious tasks has been removed,the agent of your hospital no need to wait,chatbot can automate tasks like booking appointment and initial greetings,taking basic info like name,email etc,So much time is saved and hospital staff productivity can be increased with other high priority tasks.It works from anywhere,everywhere.Even some patients who are on abroad can book appointment using chatbots and speak to doctor on live video streaming.Need chatbot,lets talk.

The opportunities for healthcare companies like hospitals,clinics,dental clinics,skin care clinics,pharma companies are endless with the use of  Digital Healthcare Marketing.They can reach potencial online audience without any barriers like geo or physical presence etc.At the sametime your healthcare organisation needs comprehensive healthcare marketing strategy to succeed in this highly competitive environment.Because the number of online marketing channels or funnels have increase tremendously.It’s not easy to win the game unless you have Virtual CMO or an Digital Healthcare Marketing Agency like us to help with proven methods and growth hacking skills to scale your healthcare business.We have inhouse certified digital marketers,,VCMO,growth hackers who can guide you in right direction to improve your online brand presence and trust among the online users,high ROI from marketing organisation.

We would like to invite you to talk to us and get a free Digital Healthcare Marketing consultation in Bangalore,India and San Diego,California OR anywhere on globe,How your healthcare organisation can scale up the business and revenues on the marketing investment they spend.

Need help with Digital marketing healthcare services in Bangalore or anywhere,reach our supporting team via our contact form

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